Balmain SS17 Ads Campaign

Friday, January 13, 2017

Balmain taps Supermodels Doutzen Kroes, Isabeli Fontana, and Natasha Poly to star in Balmain‘s Spring Summer 2017 womenswear campaign.


Lensed by fashion photographer Steven Klein, the images were captured on a deserted California highway. The campaign Concept and creative direction by Pascal Dangin at KiDs Creative, with beauty from hair stylist Garren and makeup artist Diane Kendal.

Alongside those beautiful stunner models for the advertisement were joined by male models Jon Kortajarena, Tony Ward and Gabriel Aubry.. The colorful and fluid shapes stand out as the models walk the desert landscape with speakers in the backdrop.



Balmain creative director Olivier Rousteing talks about the inspiration behind the spring campaign.

'We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential.'




 





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