Jisoo is Back for Self-Portrait Campaign

Self-Portrait reveals its autumn/winter 2025 campaign starring Jisoo, marking the fourth season the K-pop icon and actress has fronted the brand’s global imagery.

 

If Jisoo was reimagined as an icon of the swinging sixties for self-portrait’s pre-fall 2025 campaign, then autumn/winter 2025 beams the musician light years ahead into an AI-envisioned future. Shot once again by Drew Vickers, she moves through imagined cityscapes brought to life through his signature use of generative image-making, unfolding across luminous, neon-lit metropolises.

 

“There’s something so effortless about working with Jisoo because she doesn’t need to perform or overthink anything, she has a presence that draws people in,” said Han Chong, Founder and Creative Director of self-portrait. “Each season we’ve created a world around her and this campaign continues the story, taking it into a new dimension. Her community have been so engaged with everything we’ve done together, and I hope they’ll be excited by how the story has evolved across the two seasons.”

 

Jisoo said: “We shot both the pre-fall and autumn/winter campaigns on the same day, so it’s been interesting to see how Han and Drew imagined two completely different worlds from one shoot. Everything was filmed against a green screen, so watching the final images come to life has been so exciting. I love experimenting - this was my first time working with this kind of technology, and the result feels totally different from anything I’ve done before.”

 

Throughout the campaign, Jisoo wears a curated selection of looks from the AW25 collection including a black 3D crepe flower mini dress, a white lace signature mini, a grey wool knit playsuit, and a black floral lace midi skirt. Other standout pieces include a black bouclé jacket with fur cuffs, belted knit leggings, a black metallic pussy-bow blouse, and blue barrel-leg jeans. Accessories include black croc-effect micro and mini bags.

 

The self-portrait universe continues to expand across fashion, culture, and entertainment. The campaign launches alongside the start of Blackpink’s world tour, with further imagery set to roll out over the summer. Jisoo has previously fronted the brand’s spring/summer 2024, pre-fall 2024, and pre-fall 2025 campaigns - each one marking a new creative chapter together.

 

Self-portrait’s autumn/winter 2025 collection is available online at self-portrait.com, in all self-portrait stores worldwide, and through a global network of retailers.

 

CREDITS:

TALENT: JISOO

CREATIVE DIRECTOR: HAN CHONG

PHOTOGRAPHER: DREW VICKERS

ARTIST STYLIST: JA YOUNG CHOI

STYLIST: EMILIE KAREH

MAKE-UP: MYUNG SUN LEE

HAIR: SEON YEONG LEE

ART DIRECTOR: SIMMONDS LTD

 

 

ABOUT THE AUTUMN/WINTER 2025 COLLECTION

The Autumn/Winter 2025 collection explores rich textures and refined silhouettes, with shimmering lamé, soft devoré, structured knits, and heritage wools reimagined in jewel tones, metallics, and sophisticated neutrals.

Outerwear evolves through the interplay of structure and softness, from leather and suede staples to bouclé jackets adorned with crystal trims and faux-fur accents, offering a bold yet wearable approach to layering.

Knitwear is elevated with thoughtful detail: from ribbed separates trimmed with satin plackets to crisp polo knits. Dresses span day to evening with lace bibs, cut-out backs, and statement gold hardware.

Denim is reworked with embellishments such as crystal, floral brooches, and braided trims lend a refined edge to jeans, jackets, and mini silhouettes, while accessories range from gold mesh mini bags to oversized crystal purses and pearl-inlaid pastels.

Every piece is grounded in self-portrait’s commitment to craft and modern femininity. Hand-applied embellishments, precision tailoring, and fluid fabrics come together to offer an effortless yet impactful wardrobe.

 

ABOUT HAN CHONG

Born in Penang, Malaysia, Han studied Fashion Design at Central Saint Martins in London. Previously exhibited at the Venice Biennale as an artist, Han Chong was drawn to fashion as he was driven by a desire to create work that can touch more people. He decided to launch self-portrait - a moniker that reflects the women for whom he designs, with the sole aim to create beautiful clothes that would make women feel special. self-portrait was established in 2013 in London, with a creative vision to make beautiful design accessible to all women. The Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.

 

ABOUT SELF-PORTRAIT

Founded in 2013 by designer Han Chong, self-portrait has emerged as a leading modern fashion house based in London. Renowned for its contemporary occasion wear for both day and night, the brand is celebrated for its deep understanding of its customer, and its attention to structure, creativity and materials.

self-portrait is deeply committed to reducing its environmental footprint. Since 2019, the brand has been integrating responsibly sourced fibres into its collections, including organic cotton and recycled chiffon, with the introduction of recycled viscose in 2020.

With a global presence, self-portrait is available online at self-portrait.com and through flagship stores in London, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen, and Taipei. The brand's offerings can also be found at select retailers worldwide. 

In 2024, self-portrait launched the self-portrait Residency, a program that invites creatives across disciplines into the brand’s London headquarters to design one-of-a-kind collections. By opening the doors to Harella House, self-portrait’s London studio, the Residency provides a collaborative space for artists to experiment, innovate, and push the boundaries of their craft.

 

SELF-PORTRAIT.COM | @MRSELFPORTRAIT