Kylie Jenner Built a Beauty Empire. Now She’s Coming for Fashion.
The youngest of the Kardashian-Jenner clan is expanding her
empire with the launch of a new clothing line.
King Kylie’s Instagram followers outnumber the population of
the United States of America. Her rapt audience has shown that it will buy her
$35 lip kits, her $27 concealer, her $34 Kylie Baby hair-care set and her $125
Kylie Skin skin-care set. Now, she is expanding her empire with the launch of a
new clothing line, @khy.
Khy—a play on a nickname of Jenner’s—will feature different
guest designers and concepts throughout the year.
“The whole line is really inspired by my personal wardrobe,
and the different moods that I’m in,” Jenner says.
The first drop offers black faux-leather pieces and
nylon-and-elastane “base layers,” created in collaboration with the design duo
Nan Li and Emilia Pfohl of Namilia, an edgy Berlin brand with a
borderline-pornographic sense of humor. Namilia’s offerings include a “micro
dick spike bag” and a “porn star” bra top.
Nothing in Khy’s first release costs over $200. The
faux-leather pieces, including a voluminous trench and skintight dresses, feel
very Mad Max meets 1980s Thierry Mugler. It’s the wardrobe of a biker babe
during the apocalypse—who happens to have internet access and a Pilates-toned
body.
She describes the first drop as very “King Kylie—who I am at
my core.”
Photographer
: @cassblackbird
Stylist: @katelynjgray
Hair: @jesushair
Makeup: @makeupbyariel
Set Design: @lizzy_gilbert_
Production: @louis2.paris
Talent booking: @specialprojectsmedia) #WSJInnovators
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