Balmain release their latest campaign for Balmain Spring Summer 2018.
The campaign taps the new face of models, Aleyna Fitzgerald, Valery Kaufman, Tami Williams, Roosmarijn De Kok, Kiko Arai and Katrin Zakharova. For the menswear, Ariel Rosa, Davy Swart, Emil Wilkstrom, and Maxime Findeling.
Campaign captured by the brand’s creative director Olivier Rousteing. The images were shot on location at the Château de Baronville complete with marble statues and luxe gardens. Spotlighting a monochromatic color palette, Balmain's signature embellishments and boxy shapes stand out in the campaign.
“In interviews, I’m often asked to explain what it is exactly in Balmain’s DNA that sets us apart. I often answer that our instantly recognizable silhouette and style is due in part to my insistence on reflecting the way that members of my generation think, live and dress today. My generation’s distinctive spirit, values and taste are echoed in the rebellious attitude of the Balmain Army, the diversity of our runway and the singular tailoring of the house’s offerings.
"Look carefully at these images. In the background, over models’ shoulders and below their feet you’ll note the beautiful marble, sculptures and gardens of the magnificent Château de Baronville, near Chartres. I chose that location to emphasize another important component of Balmain’s distinctive identity: our French heritage. For while Balmain does have a truly global outlook, we always celebrate our roots as an historic Parisian house, with my most recent collections emphasizing the pride I feel for my country’s unique culture, history and style.” – Olivier Rousteing
Photographer: Olivier Rousteing
Creative Director: Pascal Dangin
Balmain SS18 Campaign
