H&M Collaboration With Erdem

Saturday, July 15, 2017

H&M has just announced ERDEM as it’s November designer collaboration for this year.



After the massive hysteria seen over its Balmain, Karl Lagerfeld, Kenzo and Versace collaborations, H&M Continues their collaborations with the British brand who is in fire as well. Lot of celebrities loves Erdem's collection, so far Nicole Kidman, Keira Knightley, Lily James ever wore one of their best dress on red carpet event.

Erdem will reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

Designer Erdem Moralioglu is working closely with the H&M teams on both men’s and women’s collections ready to hit the stores. This will be the first men’s collection by the designer, who is already famous for a legion of celebrity fans. To promote the collection H&M and ERDEM have teamed up with the legendary film director Baz Luhrmann, releasing the teaser video (above) of the new collection.



Designer Erdem Moralıoğlu has revealed exclusively to H&M :

“It’s very personal, the collection reinterprets some of the codes that have defined my work over the past decade. It’s also inspired by much of my youth, from the English films, 90’s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless. It’s all so beautifully finished,” he says. “It’s the way I approach every collection, turning it inside out and making sure that every detail is perfect.”

“I found it a real joy, it’s really about looking at a wardrobe of pieces, and focusing on the exact design details. There has to be an easiness to menswear, and a sense of reality. I’m so happy with it, and I think so many women are going to love the men’s collection too.”
He Says.

Erdem x H&M will be available in selected stores as well as on www.hm.com on 2nd November 2017, so mark your calendars now.


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