The House of Balenciaga taps Michelle Yeoh for the Spring 2024 Campaign.
The producer, 2023 Best Actress Oscar winner for her role in
‘Everything Everywhere All at Once’ Yeoh is now an ambassador for Paris-based
Balenciaga at key events.
“I am thrilled to join Balenciaga as a brand ambassador,” said Yeoh in a statement.
“For me, fashion is a form of art. It’s not just
about a dress but about self-expression, how you feel in the dress, and the
values you embody wearing it; it is a way to communicate my work and who I am
to the world. Wearing Balenciaga makes me value the artistry and craftsmanship
behind every piece. The brand embodies a sense of originality and relevance
while always remaining true to its heritage as a couture atelier. It is an
honor to partner with Balenciaga.”
In addition to Michelle Yeoh, the new campaign features
models and talents Arthur Del Beato, Eva Herzigova, Khadim Sock, Krit
Amnuaydechkorn, Malgosia Bela and Soo Joo Park.
The increasingly accomplished photographer Tyler Mitchell is
behind the lens for the campaign, with creative direction by Demna.
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