#OlivierRousteing
being more confident with his works, the concept looks so good, big
volume dresses, leather, ripped jeans, denim, tweeds, and also #CaraDelevingne back again to her roots.
Olivier Rousteing
28 September 2018
Paris
"I enjoy pushing envelopes, thinking a bit outside the box and saying
exactly what I feel to anyone who cares to listen. At the same time,
I’ve always believed that it’s important to have mastered the rules
before you attempt to bend or break them"
Today, my team and I focus on why this last stop on the Fashion Week
circuit remains so distinct from the others. It’s not the runway’s
styling, music and celebs that make Paris fashion so incredibly
inspiring—I believe that it’s our incomparable heritage of couture and
its high standards of tailoring, intricate sculpting and embellishment
that distinguish us. Of course, those unique ingredients are key
elements of this house’s DNA and today’s collection makes
clear what a combination of savoir-faire and a Parisian atelier can make
possible.
And then, we moved to deconstruct all of that, bending the rules a bit.
While continuing to respect the standards, techniques and skills that
this house has long mastered, we’ve played
with cuts and tailoring, creating new silhouettes and styles that
reflect the way my generation wants to dress today.
Just as we pay homage to the singular origins of Parisian fashion, we’ve
also riffed on the origins of modern-day Paris—and, actually, modern
civilization itself. My fascination with the impressive obelisks,
pyramids and columns that date from Napoleon’s campaigns and adorn this
city’s most iconic public spaces is reflected in our collection’s many
references to Egypt. The feel of ancient papyrus and linens finds an
echo in our denim and tweed offerings, while
prints and treatments play with the distinctive looks of aged plaster
and sharp hieroglyphs. And, just like I. M. Pei, we’ve turned to modern
materials, including glass and metal, to update the Egyptians’
impressive geometry.
This collection is accompanied by one additional break with conventions.
We have teamed up with Oculus to invite as many members of our Balmain
Army as possible to experience the
show through virtual reality. For too many years, the legendary runways
of Paris fashion week have been only open to a very lucky select few.
This partnership embodies my often-repeated desire to democratize and
modernize fashion. Using an Oculus headset, they’ll be able to enjoy a
360-degree view of the runway, helping them to experience the excitement
of a Balmain show and understand a bit more the unique heritage and
possibilities of this house."
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