Called ‘Eyes on Gigi’, the American
beauty stars in a short clip directed by Marc Forster who is known for his
films like ‘World War Z’ and ‘Quantum of Solace’. Released first on Youtube and
Facebook, the one-shot commercial features Gigi entering one of three M2 Coupés
while wearing a red bodycon dress. The narrator asks the audience to keep track
of the model as the cars take off at amazing speeds.
About starring in the BMW campaign,
Gigi says,
‘BMW is such an iconic brand. The
fact that I get to be the face of this campaign is definitely a career
highlight for me. The M2 is such a cool, fun car.’
Check out promotional shots of Gigi below as
well as the commercial.