Dior held their Resort 2020 collection, Marrakech,
Morocco on Monday, 29th, April.
Maria Grazia Chiuri presented Monday at the El Badi
Palace in Marrakesh - paired a beige wool coat with hand-painted henna details
and a fringed hem made specially for the event by the women weavers of Sumano
with a black dress with exquisite mirror embroidery. @sumano.co, an association that
also collaborated on the show's scenography, is dedicated to preserving the
ancestral savoir-faire of Morocco's women weavers and pottery makers.
Held in El Badi Palace, a historic palace dating back to the
16th century, Dior lit up its runway with hundreds of floating candles, fire
pits, and a surprise performance by Diana Ross after the show.
The Moroccan city not only served as
host to Dior's latest runway; its artists and culture helped inspire and create
the collection. The theme was "Common Ground," which it sought to
achieve through a series of collaborations with several African artists,
offering a fresh point-of-view from the storied French fashion house. At a time
when the fashion industry is increasingly being called out for cultural
appropriation, it was a risky move—but Maria Grazia Chiuri aimed for
appreciation, not appropriation.
The artistic director tapped Anne
Grosfilley, an anthropologist specializing in African textiles and fashion, to
consult on the entire collection. Grosfilley helped source fabrics and
reinterpret signature Dior motifs with Uniwax, a local manufacturer from Ivory
Coast. Several pieces were done in 100% African Wax—made from cottons grown,
spun, and printed in Africa.
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