Fendi taps two of today's most popluar models for its fall-winter 2017 campaign.
Social media stars Gigi Hadid and Kendall Jenner appear in Italian Brand House's advertisements captured by Karl Lagerfeld.
The new season celebrates the Fendi ring logo against a white backdrop. Colorful furs, flowy dresses and luxe knitwear shine in the campaign.
Styled by Charlotte Stockdale, Beauty is work of makeup artist Peter Philips and hair stylist Sam McKnight.
– Perfectly embodying the spirit of the Collection, this new advertising campaign pays homage to FENDI’s DNA, synonymous of innovation, modernity, energy and incredible savoir-faire. The cinematic and geometric vibe of the Collection, as well as the codes of fine craftsmanship and the graphic heritage of FENDI, come to life, balancing future and traditions with the use of exquisite workmanships and materials in an extremely feminine and contemporary way. Geometric prints and patterns recall the geometry of the new F is FENDI logo, while colours exude autumnal warmth: from carmine red, like sealing wax, to camel, cobalt and petrol blue, they highlight the Collection’s decorative and modern hand. Following the movement of the shooting, the FENDI iconic bags, such as the Peekaboo, Peekaboo Essential and the Baguette, but also the Kan I and the new Runaway – a very classical shaped bag similar to a big satchel – and the Triplette – a little bag featuring a hook with an F is FENDI which ties together three different sizes of pouches – appear in an opulent array of striped python, the iconic ‘double F’ logo in patchwork velvet and leather fringe. All paired with interchangeable Strap You, also in the mini version, in shaggy fur and precious velvet, adding a sophisticated touch. For a final twist, bright red Rockoko over-the- knee boots pepper every look of the Collection. – from FENDI site
See The Complete Fendi FW17.18 Campaign Images Below :
