Prada SS17 Ads CampaignFriday, January 06, 2017
Italian luxury house Prada enlists fashion photographer Willy Vanderperre to capture their Spring Summer 2017 advertising campaign and video – “365”, featuring Jude Law, Kiki Willems, and Saskia de Brauw , etc.
The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct. The five strands are united by the instantly-recognisable photographic language of Willy Vanderperre, and the aesthetic of Prada.
The emphasis is on their difference. Environments move between an office and the beach; from indoors to in nature, black and white to colour. A cast of characters – new and exclusive faces, and recognised named – shift and change between each of these five visions of Prada, enforcing the individuality of each. Different places, different people, a different point of view. – from Prada
Photographer: Willy Vanderperre
Models – Pathways: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer
Models – Frontiers: Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt
Models – Stations: Kris Grikaite, Oliver Houlby, Kiki Willems
Models – Exits: Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson
Talent – Terrains: Jude Law
Film by Willy Vanderperre
Featuring Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer, Kris Grikaite, Wang Hong Yu, Oliver Houlby, Amanda Murphy, Masao Parris, Nimue Smit, Sara Grace Wallerstedt, Wallette Watson, Jing Wen, Kiki Willems
Music by VCMG & Warhaus