London-based fashion house self-portrait unveils its pre-Fall 2025 campaign starring Jisoo, shot by Drew Vickers in Seoul, Korea. This marks the third time Han Chong has cast the global musician and actress in a campaign for the brand - not just for her star power, but for the way she holds space in an image.
“Even with everything she’s achieved, there’s still a sense
of mystery about her, and I think that’s what makes her such a compelling face
for the brand. There’s a natural creative rhythm between us that makes each
campaign feel like a continuation of a conversation we’re still having.” said
Han Chong, Founder and Creative Director of self-portrait.
JISOO said, “Working with Han and self-portrait is always
really inspiring; I feel completely empowered to be myself while at the same
time having the freedom to tap into the different sides of my personality and
style. There is a real sense of trust between Han and I, and I feel with this
new campaign we have dreamt up something really new and refreshing.”
Titled “Dreams of Past Lives”, and shot by photographer Drew
Vickers, whose atmospheric use of AI has marked him as one of fashion’s most
progressive image-makers, the campaign places Jisoo at the centre of a series
of imagined, AI-generated backdrops. 60s inspired and reimagined for today, the
collection unfolds across scenes that feel both retro and futuristic - like
memories of places that never quite existed. The result is nostalgic and
futuristic, hyperreal and synthetic, with Jisoo flickering between dreamscapes.
“We’ve always used our campaigns to tell stories – but working with Drew and
this kind of technology let us blur the line between what’s real and what’s
imagined,” Chong added. “The AI wasn’t there to replace anything, but to build
new worlds for Jisoo to inhabit. It felt like the perfect way to reflect the
mood of the collection: familiar but surreal, nostalgic but completely new.”
Jisoo moves through each scene in a series of looks that
feel grounded in reality but touched by fantasy. She wears a nylon windbreaker
over a gingham bandeau and houndstooth mini skort, a white blouse crafted from
self-portrait’s signature lace styled with a cream denim beaded skirt, and a
crisp white cotton mini dress paired with a Rattan Bow Basket Bag. Each outfit
offers a different glimpse of her echoing the mood shifts in the imagined
worlds that surround her.
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Pre-Fall 2025 marks the latest chapter in Jisoo’s ongoing relationship with self-portrait.
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self-portrait’s pre-Fall 2025 collection is available online at self-portrait.com, in all self-portrait stores around the world and through a global network of retailers.
CREDITS:
TALENT: JISOO
CREATIVE DIRECTOR: HAN CHONG
PHOTOGRAPHER: DREW VICKERS
ARTIST STYLIST: JA YOUNG CHOI
STYLIST: EMILIE KAREH
MAKE-UP: MYUNG SUN LEE
HAIR: SEON YEONG LEE
ART DIRECTOR: SIMMONDS LTD
ABOUT THE PRE-FALL 2025 COLLECTION
The Pre-Fall 2025 collection embodies the balance of classic
elegance and modern utility, offering a dynamic mix of daywear, occasion wear,
and signature Self-Portrait styles. Heritage-inspired fabrics like houndstooth
and bouclé are reimagined with sharp tailoring, playful silhouettes, and
intricate gold-button details, while slip dresses in soft georgette and satin
add a refined femininity.
Tailoring takes a contemporary turn with structured mini
dresses, belted waists, and utility-inspired separates, complemented by
lightweight outerwear such as cropped trench coats and sleek nylon windbreakers
for a polished yet versatile wardrobe.
Occasion wear embraces bold volumes and sculptural designs,
featuring taffeta and gingham with crochet appliqué, alongside fluid draped
jersey and shimmering Lurex leopard styles that merge opulence with modern
sophistication.
Denim and knitwear receive fresh updates with embroidered
accents, shimmering embellishments, and refined utility detailing, offering
elevated staples designed for effortless, everyday wear.
ABOUT HAN CHONG
Born in Penang, Malaysia, Han studied Fashion Design at
Central Saint Martins in London. Previously exhibited at the Venice Biennale as
an artist, Han Chong was drawn to fashion as he was driven by a desire to
create work that can touch more people. He decided to launch self-portrait - a
moniker that reflects the women for whom he designs, with the sole aim to
create beautiful clothes that would make women feel special. self-portrait was
established in 2013 in London, with a creative vision to make beautiful design
accessible to all women. The Malaysian-born designer unites a refined aesthetic
with a deft understanding of structure and materials that has propelled the
brand’s meteoric rise and upended the contemporary fashion market.
ABOUT SELF-PORTRAIT
Founded in 2013 by designer Han Chong, self-portrait has emerged as a leading modern fashion house based in London. Renowned for its contemporary occasion wear for both day and night, the brand is celebrated for its deep understanding of its customer, and its attention to structure, creativity and materials.
self-portrait is deeply committed to reducing its environmental footprint. Since 2019, the brand has been integrating responsibly sourced fibres into its collections, including organic cotton and recycled chiffon, with the introduction of recycled viscose in 2020.
With a global presence, self-portrait is available online at self-portrait.com and through flagship stores in London, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen, and Taipei. The brand's offerings can also be found at select retailers worldwide.
In 2024, self-portrait launched the self-portrait Residency,
a program that invites creatives across disciplines into the brand’s London
headquarters to design one-of-a-kind collections. By opening the doors to
Harella House, self-portrait’s London studio, the Residency provides a
collaborative space for artists to experiment, innovate, and push the
boundaries of their craft.
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