Starring Billie Eilish, a new campaign showcases the House’s first handbag crafted in Demetra, Gucci’s innovative animal-free material made in-house with 75% plant-derived raw material sources.
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This time, the bag is crafted from Demetra, a 75% plant-based, animal-free material that has been produced in Italy since 2021.
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer: Tyrell Hampton
Director: Marcell Rev
Music: ‘What Was I Made For?’ by Billie Eilish
#BillieEilish #GucciHorsebit1955
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